Magazine Ad

For this project, I decided to create a magazine ad for the Makeup by Mario Ethereal Eyes palette. I wanted the ad to show how the palette could work for different looks and different times of the day. This is where I came up with the slogan “From daylight to moonlight. One palette. Endless looks.” I wanted it to show that the same palette can be used for a simple daytime look or something more dramatic for the evening.

I created two different versions of the ad. The first one focuses only on the palette, so the product is the main focus. For the second version, I wanted to make it more personal by showing myself holding the palette while my reflection can be seen in the mirror inside it. I liked this idea because it connects the product to the person actually using it instead of only showing the palette by itself.

I started with the original photos and made different changes to create the final versions. From there, I worked on the lighting, colours and other parts of the photos to make everything look more polished. I also adjusted different parts of the images so that the palette and makeup would stand out more. Some of the edits took a few tries because I wanted the changes to look realistic and not overly edited.

For the overall mood, I wanted the ads to feel soft, feminine and a little luxurious. The colours of the Ethereal Eyes palette are mostly neutral and soft, so I wanted the colours in the ads to match that feeling. I kept the overall look light and warm while still having enough contrast to make the product stand out.

Overall, I wanted the final ads to feel like real beauty magazine advertisements while showing the different possibilities of the palette. The slogan helped bring the idea together by showing that one palette can create many different looks.